I was talking to a friend last week, and she said, “People buy your patterns because they trust you.”
Out of all the reasons why someone would buy one of my sewing patterns, trust never even entered my mind. Clear instructions, probably. Photographs, maybe.
So I have been thinking a lot lately; not in regards to me, but in regards to anything you are buying that is sewing-related (fabric, patterns, notions, etc.), do you think that trust plays a part in it? I’m really curious about this. Do you know about the designer of the product you are purchasing in some way (do you follow their blog? Twitter? Facebook?) usually, or are you just buying things because you like how they look? Also, do you feel like you have a personal loyalty to certain designers (will you buy just about every fabric line they put out)?
In this digital age, not everyone that is sewing is on-line. I can see how the purchasing experience would be different for someone that doesn’t follow blogs or doesn’t use social media. If you’re not on-line, you’re just buying that new Anna Maria Horner in your local quilt shop because you thought it was nice, and not because you saw it on her blog (along with her adorable baby).
I suppose the idea of trust can also be applied to the blogs that you read on a daily basis. Is it important to you that a blog be authentic?
Maybe this is a hard question, but I’m really curious about it. I’d appreciate any thoughts or opinions on this topic from you!